Why BlackBerry is growing fast in Indonesia

The BlackBerry smartphone has become increasingly popular especially in Indonesia.

The number of users has more than doubled last year.

Unlike other world-wide devices, using BlackBerry smartphones for enterprise-based businesses, and mainly as a BES-BlackBerry Enterprise solution for work, smartphones are commonly used by young people. and in Indonesia for leisure, such as for social networks, especially with Facebook, Twitter and the BlackBerry Messenger service. Most users in Indonesia subscribe to BIS – BlackBerry Internet Service instead of BES as in other parts of the world.

The reason for BlackBerry's popularity in Indonesia may also be because Indonesia's operators are one of the first in the world to introduce prepaid services including daily and weekly rates as cheap as Rp5000 (by XL) on a day about USD 0.55 per day for the unlimited BIS package. Other cheap options are the "small" package, as subscribers can choose to chat with email service by email or chat with browser service for up to $ 0.30 per day. Other BIS operators in addition to XL in Indonesia are Telkomsel, Indosat, Axis and three Indonesia.

This made it easy at the expense of the younger generation of Indonesian to adopt using the smartphone. BlackBerry handsets cost about Rp2.4juta / USD 250 for the Curve 8530 model which compared to the iPhone price tag Rp8jt / USD850 made a BlackBerry smartphone choice for many youths. With this immense growth in the popularity of BlackBerry in Indonesia, Research in Motion (RIM) has decided to set up some Indonesian service centers.

Source by Bobby Leong

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