What is Amazon choice?

So you've received an email that one of your products has got the Amazon tag. What is it? How can it help your business? This article will give you a more detailed definition of this feature.

What is Amazon's choice?

Amazon is a feature that helps people save time and effort when searching for common everyday issues. Originally intended for Alexa-enabled devices like Amazon Echo and Echo dot, this feature has now paved its way to a website and the Amazon app.

The Amazon Option is a recognition to select products that meet certain criteria. The criteria are closely guarded secrets; however, judging by the products that received the tag – highly rated products and well-priced ones with Prime Shipping are the ones usually chosen.

Amazon Choice vs. Best Sellers

Amazon Choice is mainly a proposal for customers to purchase a product for a particular query for the first time. So, if you have searched for a pet seat for the first time, then this would be at the top of the list. When you asked Alexa for the first time, Alexa will first introduce products with the brand.

This does not affect customers repeat the purchase, as what they have purchased before would still be the one Alexa points out.

Best salesmen are evaluated by the volume of sales of the product (taking into account historical data), compared to other products in the category. Status is based on sales, not reviews or ratings. So, unlike Amazon, you might find that some best sellers get low reviews.

How to get the Amazon selection?

For such recognition, the seller must have Amazon Prime, have received positive ratings from customers and provided outstanding services (mainly focusing on fast delivery). These factors may or may not be the reason why products are chosen because we know that the reason for choosing a product is to be kept secret but it does not hurt if you try to add these criteria.

The tag can not be bought as advertised or can be guided. There is no way to suggest your Amazon product.


Amazon is invited to make it as easy as possible for customers to find products that meet their needs. It makes it easier for people to find what they are looking for faster and much easier than before. Thanks to Alexa shopping for a product for the first time is as easy as asking Alexa for it.

Source by Arnel Y Colar

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