Everyone today uses search engines to search online, but how do search engines work? For example, how does Google return a huge list of results pages to an expression that he entered in the search box, and how does it get so many times?
Well, Google is the world's first search engine and accounts for over 75% of all worldwide searches. This means that 3 out of 4 searches in the world worldwide were made by Google – and some statistics!
What Makes Work Work?
Most search engines work in the same way: search is based on the expression in the search window. It takes many factors into account when the search engine performs a search – the title, content and metadata of the page, how many other pages it refers to, whether it is correct or not, and of course, whether it is relevant to the search term. These factors (and more) are added to a mathematical formula called used to aggregate the result pages, and this algorithm often changes to make the results as accurate and relevant as possible.
Transposition to Practice
So let's say you are looking for a pair of shoes – only the search for "shoes" will result in a large number of results (344 million) because the search is so broad. You can significantly narrow your search by rating it somehow; Let's say "brown shoes". This would reduce the number to 35 million, but the search for "men's brown shoes" reduces to 2.6 million – a fraction of the original search!
Making the search more accurate and focusing on results, so the inclusion of "London", "Bayswater", "broogue" and "skin" in the search results in 900 results. but much less than 344 million – and these are concrete, targeted results. If you already have a store where Sold's brown shoes were sold by SOLD, wouldn't you want to make sure that anyone looking for some has found your site? I know I!
Next Steps (Unintentional!)
Search engines are as useful as possible, so they want you to find exactly what you are looking for. The content on your page should be written by human visitors, not by search engine crawlers. If your site has fresh original and Google will love you and reward you with a high ranking. Every search engine is greedy for content, so the more you use it, the more accurate your search engine is, the more you can view it. And the more the search term appears in the content, the more relevant the relevance.
The process itself can be promoted. The better your ranking, the more visitors you attract, and the more traffic you generate, the higher your ranking will be. The higher the ranking, the more other sites will join, which means more relevance and probably a better ranking.
The content is really king
So the "content king" as they say. Find high-quality content that fits your site's goals, accessible, relevant, and writable to human animals, and will soon benefit from more traffic, better relationships, more conversions and extra money. Almost everyone now uses the Internet, including potential customers, to make sure they first find online online – give them lots of content!