The Book Club is back and now it's a review of Gary Vaynerchuk's The Thank You Economy. Vaynerchuk is a good entrepreneur, the most widely used author and speaker; He founded a wine store with popular video shows at a time, as well as social media social workers. Vaynerchuk has won a handful prize, is a family member and hopes to own NY Jets sometime.
Thank you, the economy was written as a follow-up to Vaynerchuk's Crush It! Why is it now time to pay your passion? both books came to him in the New York Times Best Sellers list in # 2.The book has 13 sections and covers 240 pages that are broken up into five sections – Part I Welcome to the Delight, Part II How to Work, Part III Thank you economy in action, Part IV story and Part V How to work in the gratitude of the economy, soon release.
I must be honest when I first started reading this book, it was slow and I was unimpressed. Vaynerchuk came across as a bit arrogant and spoke too much about his wine. However, when I kept reading, something clicked and I got it – I finally began to understand the concept of the Thankfulness. From that time on, the book was fun, fascinating and brought me back in time when a company behaves like mom and pop stores who truly responded to their customers, not just the bottom line.
The basic theme of the book is that these companies, big and small, need to learn how to use the energy and investing in social media will help build valuable relationships. Vaynerchuk Spends Aggregate, # 3 Why neat people release social media and why they should not do that, in the book that delivers a variety of myths, give companies for not using social media. If you need help to convince management that uses social media is for the benefit of the company, this chapter is for you.
As a customer, employee or business owner in thankfulness, it's work for everyone. Vaynerchuk understands how customers and employees want and need to be treated. He is not just blowing hot air but because he is also a business owner as well and pursues what he preaches. In gratefulness, only companies with strong business relationships and employees have the power to enable customers to feel as they matter. In the words of Vaynerchuk it is novelty or die; Companies must become creative and personal to meet customer expectations. My favorite line of the book is, "Work is always about giving – efficiency, entertainment, relief, leisure time, peace of mind, opportunity, comfort – to others."
Part III of the book, which covers five sections, provides real, relevant and relatable examples of how companies like hotels, hamburger and dentists are creating the gratitude industry, utilizing social media and utilizing the energy. He explains in detail what the company did correctly and in some cases how the company fell down and could have taken a specific marketing campaign one step further.
When I look back on the notes, there are several point cards that I emphasized and would like to share with you. Here are no special rules: buy pair of shoes from Zappos and then deliver them just to experience their customer service; learn to play Ping-Pong between traditional marketing and social media to extend the life of a marketing campaign; The material is still king, but it is important to keep an eye on the actual business relationship. Social media is like a marathon and intended to build long-term relationships; learn to lust and fear customers; and finally, watching "will it mix?" video on YouTube … that I did and it was very fun!
Amazon reviews give The Thank You Economy 4.5 out of 5 stars and I totally agree! It's one of the best books I've read this year and I'm looking forward to more from Gary Vaynerchuk. Have you read the book? How many stars would you give it and why? Share your thoughts with us – We'd love to hear from you.
Source by Jennifer Daugherty