So there are many controversies around the upcoming Apple tablet (note that I do not think about it here, I believe the tablet is coming) and that it is a Kindle killer or other e-book reader. I do not expect to kill Kindle at all. Kindle has already created a user base, and I do not see these customers leaving the Kindle, just because Apple releases a new tablet. But an Apple tablet to eat the Kindle market share? This is another story.
Let's look at this. The Kindle has been around for a few years, and when it first came out, it was pretty expensive. Okay, so it was not like buying a new car, but it was pretty expensive for an article whose only purpose was to read books. At this moment, people who were the main buyers were mostly people with available income. Since then, the Kindle has become increasingly popular and is currently being used by some college universities as replacing all such bulky (and expensive) textbooks. Imagine keeping all your textbooks at the same time with you and does not mean that your backpack has an additional 20 kilograms. This is a very nice property. To top it off, Amazon stunned the Kindle as the item they offered to them on their website to other people in the past holiday season. There are many of them with Kindle. (We do not know that the actual number of Kindles sold because Amazon did not disclose this information.)
We can see that the Kindle already has some sign in the win column and as a good sports team, can not wait for it, that greatness will fall into defeat in a season. But that does not mean that they will not suffer any losses. If Apple tablets (and other tablets you face) will be released, you will have a huge foot on your Kindle, the fact that you get a few hundred dollars more with a device and books. Moreover, this is a huge selling point. Personally, I'm not a Kindle, but I have Kindle software for the iPhone and I love reading books. Of course, the pages are smaller, but in most cases it does not bother you. Because I read in darkness without a book cover and can do more than my iPhone than reading books and getting less money than a Kindle. Of course there is a service contract in the phone part but you can still get an iPod Touch and put Kindle software on it less than the cost of the Kindle and there is still a device that can do much more. I like this added value because I get much more for my bonus.
Now, we're doing all we can about the iPhone and making the Apple Tablet bigger and stronger. It will read e-books, but it can also promote the new era of digital publishing. Imagine reading the book and embedding it with video clips, full color images, and tweets featuring the book. Or read the latest Sports Illustrated about the week's games or stories. Now, we add that this will do, then some, and you are now looking for serious competition not only for the Kindle, but also for laptops and netbooks.
If Amazon is smart, then you're not trying to fight the tablets, but rather hug them. Take your e-book business to another level and add features that the Kindle can not do. Get Kindle software for tablets and now increase your customer base. Of course, they may not buy the hardware, but they still buy books from you. You can also include a Kindle business as low-cost eBook readers, but also those who spend more money on your tablet. If they want to survive in the long run, they must adapt to the world that goes beyond technology and can not wait for the status quo to remain indefinitely. The Kindle will survive but will not erase it. The time has come for the tablet computer, and it will be a hell of a time.