The 7 C of Video Marketing

It was time not so long ago that video marketing was beyond the number of many small and medium-sized businesses. The equipment was expensive, not to mention the expensive time that was changing raw footage to get something that looked professional. With the overwhelming growth of YouTube combined with the ownership of smartphone in the UK in just over 50%, video is now an everyday part of our lives. This has led to a sharp reduction in the cost of filmmaking and production and has made video marketing a viable policy for most companies.

While it may still be a good idea to use a permanent marketing company for larger projects, you can create your own video if you want. Quick "how-to" style video along with video stories are a great way to find a way into the video marketing scene. Yes, you can use your smartphone or a relatively cheap handheld camera, but you probably also need a good external microphone and possibly more lighting. You also need to think carefully about what you want your video to be. With this in mind, there are 7 C video marketing:

1. Communication – When you're in front of the camera, it's not just about what you say but about how you say it. You need to concentrate on your verbal communication as much, if not more than the words you are talking. There are too many boring, talking about the main videos out there, so if you want to make your appearance stand out, make sure you are nice and animated.

2. Capture – You have about 10 seconds to capture the viewer's imagination or else likely to be bored and continue. You need to give them the reason to keep looking at you, so be clear about what you will talk about and grab their attention.

3. Contract – The most effective videos are short and evident. Be clear and concise and try not to drive you too long. Unless you're showing how to do something or perform a task like fixing a shed roof, there's no real need to go beyond 90 seconds

4. Credibility – except the viewer Really believe what you're saying you're probably wasting your time and money, so do not overdo things. Talk about real customers you've helped and use special examples to show and copy your points.

5. Material – Cream in the mushroom cake, the meat in the sandwich … unless it is the rest of it, you only feel disappointed. The subject might be a customer telling you what a great job you have done for them, it might be an indication of how to do something or it might be asking the viewer to do something.

6. Connection – Having the ability to connect with the viewer will take your video to the next level. Be relaxed, keep that conversation, talk about your experience and show that you can follow.

7. Call for Action – Having a clear action at the end of the video will help the viewer decide what to do next and hopefully guide them along the way you want them to take. Whether it's pick up the phone to call you or click anywhere else on your webpage to request more information, you do not want them to leave the video without knowing what they should do next.

If you're serious about the action, it-yourself video for your business so we'd definitely recommend watching some video training to help you get started. Make sure you have the right equipment, knowing how to organize shooting, editing and uploading your video is all that you need to take care of. Get it sorted and you can start using the power of a video to expand your business.

Source by Nick Rink

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