When was the last time you used the desktop only to shop for online products and services? If you're like most, it was for the advent of mobile phones like smartphones and tablets. Even grandmothers have become accustomed to using the smartphone for calls, text, shopping and communication with family and friends on social media. If they are, you can count on everyone else in the world to do it as well. If you're serious about reaching your target audience, mobile marketing is going to grow. One way to do this is to use local SEO strategies to help consumers find your business.
There are many ways to cater for your marketing campaigns to users.
Hopefully, you have already updated your site with mobile phone design, which means that it is responsive and has dynamic service to ensure speed on sites. Responsive web design is the most effective way to meet Internet users, no matter what device they use. It will also help to increase your rankings on web pages in search engines that place great emphasis on mobile-friendliness.
Page Speed is all
Additionally, Google forgets the gods to have a fast website. Will also keep your guests happy. This means lower jump points. Figures show that 40 percent of surfers on the Internet jump from the site when it takes longer than three seconds to load.
You can find out how your pages are doing using tools like PageSpeed Insights. It will check for mobile and desktop load times, and it will explain what features and factors are matters. Another tool to consider is called GTmetrix.
To learn more about the speed insurance you are experiencing, check out your AMP data (Acceleration mobile phone). You can have user criteria used in your web design to improve the speed of your mobile sites. This is nothing but a broken version of HTML, which enables sites to run faster and faster.
Require Your Business … Everywhere
There are company listings all over the web, including Yelp, Yellow Pages, Bing Places, Foursquare and CityGrid. . If your company is listed in these local directories, then claim them as yours and fill in all information about current, updated information. Why is this important? Because people actually use these sites to find products and services locally (using a mobile phone). And do not forget Apple maps, used by iPhone users.
Look at Google Analytics
Here you can find information about your mobile location, which you can view by time, date and device. See how people use your site and how long they spend it. Which pages are better than others? If you have blogs, this can help you determine what kind of content you should keep pushing to attract more users.
Publish content that's mobile-friendly
Talking about content, you need to make sure it's made to be mobile-friendly. This means that you can scan it by using bullets, short and detailed paragraphs, and executing links and sharing buttons. Your meta data must also be short and full. Keep in mind user schedules when publishing – for example, display shorter content in the morning and afternoon when they are most likely to work at school or work, and longer pieces at night and on weekends.
Consider using my Google Business
Finding in search engines is the key to getting long-term incoming traffic. If people can not search for your business and really find it, then there's a lot of work to do. Local Search Engine Optimization is the key to helping users find a company like yours. This can be done by using Google My Business, which allows you to complete all your business information, such as contact information, address, and working hours. This is then displayed on Google Maps and Search. You can edit your information from a single forum, as well as add photos and reply to comments and reviews. This is something that can help you manage your online reputation .
The winning mobile phone market is the key to increasing traffic to your website and ranking. Use the above tips to expand your marketing campaign today!
Source by Hugh Benjamin