If I have my way, every single summary would be the first person. But then the world still did not come to see my way.
An executive summary description of a first person or a third party usually depends on the relationship with the client. It's like this. The larger the organization, the more likely it is to use the third person – in a more formal voice. The more you know the client, and the better the relationship, there is no good chance that the executive summary can be written in the first person and be more informal and more talkative. For entrepreneurs, this is usually more true for small business customers with whom they worked and built relationships.
But – keep that in mind. Regardless of whether you are using the first or third person in the executive summary, the choice is related. If you have a great relationship with the top leadership of a larger organization, you can use the first person. This is – me, I, what, what. However, if the summary can be seen by others who do not value the low key, the warm, first-person language that you are likely to use or is unrelated to will hold the third person; he, he, he / she, it is.
It is up to you to decide whether or not the first person is in the executive summary to meet your customer's convenience. For example, you can tell the client: "We advise you to follow this procedure, this is the first person and informal.
In general, you may not or do not need to use the first person when summarizing all the organizations you do not know, government, large corporations, non-governmental organizations, and are likely to be shocking if they start using the Me or Me, is that they exclude all the great suggestions just because of the language used.
Is there an exception? organizations are really different: progressive, creative, open-minded alternative approaches: a sports team, an entertaining company or a political organization can be eager to see something ordinary If our proposal is unique, the summary must be unique and do not follow a traditional third person format
My criterion is a summary Summary with a summary of the proposal, the proposal that is available. What do I understand and how does it relate to the first or third person? I bet you read a book or paper that you thought was great, but it turned out to be hard to read. By means of accessibility, I mean writing is easy to follow, easy to forgive – and complex issues to be effectively explained. Books, papers, suggestions often get jammed when they are unavailable. People should not be reminded to read them. My point is, I think the writing of the first person is generally more accessible. You can write – your own voice. Natural, usually warmer and therefore more accessible. Even more understandable.
At first I said that the world still did not come to my way of thinking to use the first person. This is not entirely true, thanks to the impact of social media. Social media is turning upside-down to networking. Facebook, LinkedIn, Twitter creates relationships that have never existed in the past. These new relationships lead to inbound marketing, largely through blogs, and blogs are always the first person to write. This is the link between social media and the creation of a more informal world. This, in turn, affects how we communicate in other areas. So let's not count on a summary of a third party like in the past.
But what if you have to insist on an official third party to respond to this RFP or other suggestion, but would you like to offer some kind of personality? You may not be able to use the summary, but guess what. The cover letter does not specify this option. It comes from you, the first person to distinguish you from the unique features that your customers really like about you and your company.
First person or third person executive summary? Ask yourself what your relationship is, or not, with the customer. You can always use the third person to play safely. If you are more personal and informal and your relationship with the client is justified, consider using the first person.