It seems that everyone with the iPhone just loves the downloadable applications. Indeed, the iPhone has become a major player in the mobile phone market, in part because of its applications, applications that the user can buy or download for free. These programs can be anything, from an application that runs Yahoo! Mail your phone to apps that guide you through your own exercise program. Given the high popularity of applications in recent years, it is not surprising that every market and advertiser are happy to jump on the band.
Releasing applications with trademarks that are part of them have become a very wrath of business owners today. But relying solely on the popularity of applications to get the company's brand out there is in the process of performing professional hara-kiri. "The App Store is not a market vehicle, it's a distribution vehicle," said Raven Zachary, president of the digital creative company Small Society, in an article in the AdAge magazine.
Keep in mind that the iPhone has nearly 48,000 applications, an image that is steadily increasing. As a result, if you just create applications and let them sit in the app store, the likelihood of being bad to none is found. Therefore, not only do you need to enhance your program, but you also have to create one that is completely different from what's already out there. Otherwise, consumers will have no reason to choose yours from others. And since developing software costs a lot in terms of time and money, you must be quite sure of your idea before you decide to invest.
"Mobile applications (especially iPhone app) are not for every brand," said Neil Strother, an expert at Forrester Research, in the article about Mobile Marketer. "You need to understand your customers and how they use mobile phones and services and ask where you can provide something of value through mobile apps."
It's also important to find out if your target audience even uses iPhone. According to a survey conducted by Solutions Research Group, the average age of buyers is ready to spend for iPhone 31 years. Of this, the proportion of men interested in buying iPhone 72% compared with 28% of women. T-Mobile subscribers are likely to receive iPhone while Verizon subscribers are the least likely.
If the people at the end of the application prefer to use BlackBerry or any other smartphone, you'll better create apps for those phones. In a research report written by Strother, he cites an incident that clearly shows the above-mentioned items. "One mobile developer described an early meeting with brand managers who asked him to develop the iPhone app: He noticed a lot of older smartphones in the room but no one with the iPhone," says the report. "Bad start. Market participants need to take full advantage of these devices to gain knowledge."
Do not let it down. Apps are like other ad media and an upcoming one. If your product were deodorant for men, you would not focus your ads on Better Homes and Gardens . Likewise, if your target audience does not use iPhone, then it's no use to waste time and money developing apps for iPhone. Since they are a fairly recent medium, programs need to be researched to be successful in their business success.
Source by Amruta Bhadkamkar