Smartphones can be very useful for mothers. Therefore, many people start accepting these new devices. According to a survey of mothers who have a smartphone from Mom Central Consulting, 51% of them have downloaded more than 16 smartphone applications since March 2011. The main categories of applications are social networks, gaming, entertainment and weather. Other popular categories include music, news, lifestyle and health and fitness.
New research on women in NBCU adds some findings from Mom Central Consulting. The study conducted last April, which looked at how women are taking digital tools, suggested that women not only say they were more comfortable with technology than they were before, but are also more active than men in games and social network of mobile phones. The demolition of female demographic "mother" versus "not mothers" showed the study that mothers were associated with applications for non-mothers smartphones.
One in three mothers uses the smartphone for health, compared with 22% of the population, according to BabyCenter's research. In fact, this study not only shows that mothers use the smartphone to manage and monitor information about health and well-being, but also to use smartphones for personal healthcare data such as weight, movements, and oral calories. These results indicate that opportunities for manufacturers in this sector to reach mothers through smartphones have arrived.
With more than 70% of mothers using smartphones, there are more and more opportunities to have a brand to be in moments & # 39; radar screen – offer coupons, special offers and simply keep in touch.
Mothers have been decades the key to household use – they are decisions and purchasing power at home. Just think about the opportunities through smartphones to reach them and market products and services.
When mothers can easily access your business on their smartphones, they will engage with you and your loyalty to your brand and your business will mean long term commitment and increased spending.
Mothers are embrocing emerging venues like blogs, facebook, twitter, mobile friendly sites in overwhelming rates. Today, companies must review their relations with mothers. Your brand must be clear and easy to find so that mum can turn to consumer and brand advocates. The word of mouth can be a major turning point for your brand.
Mommy uses multimedia online but just getting in touch – they closely monitor the way brands connect with them online.
Source by Joaquin Duenas