At Apple level, companies of any size and individuals have the role to play iPhone applications in an affordable way. Even though Apple makes it easy to send apps, their competition is steep and just because the app is placed in the App Store does not mean it will be successful in selling it. If you want the application to be noticeable, you need to market it. To do this, you need to create a good marketing campaign using various and popular free social media sites.
The first thing you want to do in order to market your app is to come up with a good message about it. A good campaign will only go where people can link to the content of the promotion and the app. You need to talk about what motivates them, and yet you have to be enough to share with others. Make sure your message is consistent and everywhere is the same where you can send it.
You need to connect to multiple different network sites. You will not spend a penny for this. All social networks and the sites and profiles they offer are freely set up. Then you need to create some online identity for you and the new iPhone app. You do not want to go to direct marketing. That's not all. What you need to do is try to develop a kind of fan base that has a personal relationship between you and the audience you're trying to target.
Also, do not just stick to big-name social networks. Go ahead and join some small venues. For example, if your app has something to do with sports, it's a good idea to join a smaller sporting and sports enthusiast. If there is an application that may appeal to mothers, then join a site that deals with working moms and non-working moms. So you can target a more specific group of people, and if you like what you offer, you can pass the word to others you know.
Do not just stick to network sites. Feel free to reach out to many different bloggers online. There are a number of bloggers that have great influence on certain groups of people, and if you find bloggers who are writing about things related to your app, you need to get in touch with them. You might even consider bloggers blogging to influence your readers to get out and try.
You should consider using many different social bookmarking sites. This will help you reach more miles and so exclude marketing content. With social bookmarking pages, your information is simultaneously distributed to websites, blogs, and social networks.
Another thing you can do is hold a race on Twitter or any social network you belong to. No one can withstand the release. You can set up a fast trivia tournament or even a place where the top five people who contact you will receive a free copy of the application. If you like the app, the word spreads.