Smart phones and mobile applications have become synonymous with the technology world and mobile first strategy is indispensable for every organization. According to a recent Nielsen report, nearly 41 applications for average users are installed on your smartphone. Interestingly, this figure showed an almost 28 percent increase in YOY, stating that users tend to be more inclined to use mobile apps than the web browser.
They do not deny that users are constantly erasing old apps and installing new apps to find the perfect balance to make their daily queries. Many analysts believe that by the end of 2015, 89 billion mobile apps will be downloaded. This is a staggering number and shows that mobile applications become the current socio-economic paradigm.
Mobile apps seamlessly integrate the smartphone platform that allows a more intuitive interaction with the user, which is not possible in the web browser. This era of mobile applications was launched by Apple in 2008 when it launched the app store, which launched a revolutionary wave that grew to $ 25 billion by the end of 2013. Over the next five years, the Apple App Store will provide over $ 850,000 to $ 50 billion downloads.
This has created a new horizon for application developers that bridges the gap between users and results in real-time communication and sharing of information. In the fourth quarter of 2012, application developers booked over $ 10 billion in revenue, which clearly demonstrated the content monetization techniques and the new dimension of content sharing by the cupertino company.
On the other hand, the smartphone platform that stepped out of Google's stability has also had a drastic impact on the developer community and end-users. With the majority of the market, android has been able to meet iOS with more than 800,000 applications. There are also expectations that the Google Play store will go beyond the same download milestone as Apple by the end of 2013.
The entire consumer-centric app ecosystem has gained exponential momentum, nearly two million applications have been installed on all mobile platforms. However, this has led to a stagnation of applications, as developers have hardly reached end-users. Widespread consumer use also made it necessary for developers and organizations to have a mobile first strategy. As more and more people are using the mobile Internet for their smartphones, they need to point to users to expand their business approach.
It is also the same for the corporate sector that introduced the fact that mobility can lead to simplification of the basic processes of a general corporate architecture and thus increase productivity. The rise of BYOD (bring-your-own-device) helped developers provide cross platform support, which was a major problem with the manufacturers due to platform monopoly. Mobile cloud was also beneficial as businesses were able to provide ad hoc support for their use in the cloud. Thanks to this transformation, employees have access to vital information without any location, as most of these enterprise applications run as web applications in the cloud.
Enterprise application stores are the next limit for mobile applications, as organizations have built their own internal application network. The recent Gartner forecast predicts that nearly 25 percent of the organization will implement their personal business information storage until the end of 2017, while doubling the adoption of enterprise application until 2018.
As development of mobile apps belongs to the mainstream, there is a shift in the way information is perceived. In this post-computer era, applications and software development and deployment are of great concern to developers. Appnation estimates that the general application economy will rise to $ 151 billion in 2017 alone in the US. Since 2007 mobility has fallen far and is exponentially expanding over the next five years. It is important to understand that mobile applications have become the most important element of information sharing and must go a long way before crossing all areas of the social ecosystem.