Location! Location! Hype?

Media Attention

Location services have been attracting wide-ranging media attention late. Facebook caused a stir this month when she announced a "offer", a local business promotion center that works in conjunction with the "location" application. "Contract" is just the newest participant in the ever-expanding field of location services that already covers Foursquare, Loops, SCVNGR, Shopkick and much more.

Early Stage

It's fair To say that the adoption of these varied applications is still an early stage. Pew Research's investigation in September showed that only 4% of adults online use services like Foursquare or Gowalla to share their location. Some have participated in a study because it was not called Facebook "Places" (which began during the investigation). It is also worth noting that the question asked by Pew did not cover local procurement or promotion programs.

Very Exciting

While this service has not gained general recognition, the rapid growth of thesis services (albeit from a relatively small base) has created great tension. Foursquare recently added that it is 4 million people only 50 days after reaching 3 million members. Undoubtedly Facebook's participation will also accelerate interest and acceptance.

The promise of location services has attracted several big players to join. When Facebook announced a bid, they launched 22 premium partners. Gap gave 10,000 free pairs of blue jeans and then offered a 40% discount when someone bought into any of their stores. The North Face gave $ 1 a favor for shopping in a store (or check-in to the National Park). Both McDonald and Starbucks have also announced a charity contribution for shopping in the store.

Co-operation with Stores

Other placement methods, such as Shopkick and Checkpoints, are in partnership with stores and brands to offer purchase prices. Best Buy and Macys, as well as Kraft and Proctor and Gamble, are working with Shopkick to reward customers with incentives to enter the store and more to scan bar codes for certain items. Checkpoints, iPhone app launched in September and has already exceeded 100,000 downloads, also prizes and other goodies to scan some bar codes.

Privacy Policy

For local services, they must overcome privacy and security issues, at least among certain customers. One greedy internet user said, "I do not like telecom where we are or when my husband has gone, just for security reasons."

Perhaps wild popular Facebook will help local services realize huge possibilities. Like Sam Altman, Managing Director of Loops, said: "Obviously, the location is not yet public. It's still a younger demographic phenomenon – but if anyone can change it, Facebook will."

Source by Ronnie Perchik

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