Local Internet Search Marketing has exploded in recent years. In fact, in the past 3 years, local search has increased by 76%. It's important that local businesses understand the value of being in front of their potential customers and searching for them on Google and Yahoo. 52% of all local searches are made for the purpose of purchase and 8 out of 10 will call or visit!
There are different ways to capture these local traffic online.
You have a Google Local map. This area of the page has a local map and is geographically linked to your local address. You can add a listing to this section by creating a free business profile under the Google Map Center. It usually takes a few days for your listing to go live.
The second part of the page is called Organic Search Results. This part of the page is about importance. Google and Yahoo want to make sure that the content on your site matches metadata and title tags. Linking has become a much more important part of organic listings. If you can list your site on industry-related sites, Google will see you as a trusted source of information.
Finally, the third part of the page is paid for each click or paid search called Google AdWords or Yahoo Search. This is a very effective way to put your site in a myriad of keywords and geographically where your ad comes up.
Local Internet Search Marketing must be an important part of your local marketing efforts.
Further information about local search request www.RaleighInternetMarketingCompany.com .
Source by Ted B Frazer