The machine in business is constantly underway. It only knows one direction; forward. All pause-taking companies are sucked and crushed between the pavement. Businesses are used to such aggressive issues, because businesses are aggressive. Companies that sit back and let others lead will not last.
The current Apple vs. Research in Motion battle is a good example of this. Five years ago, RIM was at the top of the world. Blackberries were essential accessories for every 18-35 year old. It was an essential point for all tech-savvy teens and power-hungry businessmen. Even casual text / writers wanted to get a job.
Then Apple iPhone fell. The California company took everything that consumers loved the iPod, melded it by phone and improved application capabilities. Theyave power power, expansion capabilities and touch screen. Angry Birds made it a fun and high quality camera inspired millions of enthusiastic photographers.
Now in the fourth generation, the iPhone is indispensable for its users. It has its music collection, social networking and email. There is the office, away from the office.
And where is RIM Blackberry? It is still dug into the pockets of the faithful few. With a handful of new, but very similar designs, the Blackberry has been true to its roots. There is a 1 1/2 inch display and Qwerty keyboard. One great chic feature: BlackBerry messenger app.
So what happened?
RIM failed in three major categories: marketing, aesthetics and satisfaction. Apple's iPhone marketing, like its design, was crisp clear and exciting. The people in their ads were young, happy and technically savvy, without being nerdy. The product is fun to use and easy to navigate.
When Apple came out to Y Generation, Blackberry stuck with X. Blackberry wanted a businessman; Apple wanted twenty-one with disposable income. But what market is more likely to upgrade after each new generation is omitted?
The end is near RIM because they failed to change. They came up with a great product, Apple came out with something better and instead of fighting back, rushed RIM and tried to add a device that was already in the mirror. It's a sad issue, for a once promising Canadian company.
Lesson: 1. When the game changes, it changes. 2. Always market the next generation. 3. If your product is fun, people will enjoy it. They will buy it.
These precious lessons can be used by all small businesses.
Always invest in your business. Never be happy. If longevity is the goal, you should always encourage creativity. A fresh, market-priced face will allocate a fully qualified older version.
Creation and change does not come cheap. Available funds must be generated through sales or lenders. Search for other investment tools. Another mortgage can help. If the banks deny a loan request, the home loan is the answer. Paying to be in the game is a natural cost. With the foot of the gas there is no possibility of working.
RIM had a great product, but they never used to. With Android surging, Apple can be tested. Apple's best bet is to expand ahead and avoid rolling on the machine.
Innovation, adaptability and listening to your customers – they are timeless lessons that apply to all sectors.
Source by Mike Catherall