Business marketing is when companies market and sell their products and services to other companies or organizations. These other organizations may resell these products and services or use them in their own business to support their operation. Business marketing is often called industrial marketing or business-to-business (B2B) marketing.
The perfect example of business marketing business is the automobile industry. Automobile companies buy various spare parts, such as tires, batteries, electronics and the door, which are manufactured independently by other companies and sold directly to car manufacturers to assemble cars.
Even the service sectors are also involved in numerous business transactions. For example, companies specializing in homeowners provide services exclusively to other institutions, rather than individual consumers.
Commercial marketing is already trading and selling its products and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as a B2C company. Business-to-consumer as a business model differs significantly from the business model, which refers to transactions between two or more companies.
The Commercial Market (B2B) vs. Consumer Marketing (B2C)
B2C marketing differs from B2B marketing on a number of key issues. The retail market has very few customers compared to the consumer market with a large number of customers. The trading market usually sells a customized product where the consumer market sells a balanced product. Trading to trading is a big business where the purchasing power is very high, as trade to consumers is small business. Prices can be negotiated for trading in the trading market, as prices are usually stuck in the consumer market. Retail markets have a long and complex sales process for many decisions, but in consumer market decisions it is simple and individual does.
Keys to succeed in the business market are:
1) Value creation and customer satisfaction
Business begins with value creation. It's the ultimate goal of the company to create and deliver value effectively, which will totally lead to profit. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. Customer experience is the key to the brand, even more than price and product. Social media marketing is when a company uses social media platforms like Facebook or Twitter to market their product or service. Social media marketing is one of the best and most efficient forums for the market. Most social media have built-in data analysis tools that enable companies to track progress, performance, and engagement with advertising campaigns. Companies deal with various stakeholders using social media marketing, including existing and potential customers.
3) Mobile Marketing
Mobile marketing is digital marketing aimed at reaching the target audience on smartphone, tablets and other mobile phones by email, text messages and multimedia messages.
Using smartphone has increased many times in recent years, the use of apps has also increased sharply. As a result, mobile phone markets have increasingly utilized smartphone applications as a market resource. Marketers aim to maximize the visibility of an app in a store, which will maximize the number of downloads. This exercise is called App Store Optimization (ASO).
4) Multimedia Marketing
Marketing with multimedia attracts more customers. B2B marketplace is widely accepted by this trend. The chief executive is the desire to make content more exciting, convincing and relative than just a traditional setting. The most common forms of visual content include 360 degree videos.
5) Successful Personal Sales and Manager of Trademarks
Distribution channel is the way the product reaches final customers. Personal selling is the most preferred form of distribution and promotions used by B2B marketers. Retailers promote the product through their attitude, appearance and expertise in specialized products. Executive Branding is when the executive showcases his professional strength as a way to attract customers. The brand manager is also known as reputation management. Especially in the B2B environment, the brand manager is now considered necessary. Senior executives must create and develop a personalized brand image to attract new customers.
Source by Jerzy Banas