In business, reaching your target audience is one of the main roles of marketing. The traditional way of promoting a product or service is through print and media, but when desktop computers, laptops, and slow tablet computers, and smart phones became widely used, marketing failed to proceed. Now, along with online marketing, mobile marketing is the latest addition to the mix.
In recent years, mobile marketing has slowly become a world of marketing. This is to ensure that local businesses reach their customers and search for products and services within their area. About 4 billion mobile phone users account for 1.08 billion people using smartphones. And almost all of these smartphone users use the gadgets to search for local businesses. It's quite a lot of potential customers, do not you think?
In addition, the fact that tablet and smartphone users, as long as they are connected to the Internet, are a great opportunity to search for local businesses to eat, shop, entertain themselves or for other purposes as well. If only local businesses would start to see this area of opportunity, mobile marketing will be a huge hit. Again, the mobile phone market is a very big market and the possibility of increasing sales is also great. But how do mobile ads really work?
Obviously, all you need is getting a mobile phone number to get into mobile marketing. So if you want your message to go out to the public in real time, then this is definitely the way to go. Look at it this way, between mobile and email marketing, the speed at which your message will be opened, only take less than 5 minutes of messages compared to email marketing hours. That's why it's time for a local company to consider this marketing opportunity now. It's just hard to let this opportunity to meet your customers go by considering how big a mobile market is.
Mobile marketing will be more effective at the time when you have a promotional offer that will appear for one day, a week or more. And due to high public exchange rates, it's definitely easier to send your message and read it by your audience faster than email marketing.
Text messaging is only effective when sending promotional information. In fact, you can use this method to contact your customers about the latest events with your company. As you can see, there are several ways to use text messages and not just for marketing. So, use it to increase your market position and increase sales as well.
Source by Kevin McKillop