Trade has begun since the beginning of trade with merchants who promote their goods to sell them to their neighbors, villagers and beyond. After the global economy began to move and spread the word further. According to Wikipedia, "marketing as a discipline is generally referred to in the first decade of the 20th century when" marketing courses "appeared at universities."
In 1996, Jeffrey Rayport, and then Harvard Business School, wrote an article for Fast Company entitled "Marketing Virus," which uses the term "viral marketing" and "v-marketing".
Viral Marketing is defined as: A marketing strategy that focuses on person-to-person dissemination of information and opinions about a product or service, especially through non-traditional means, such as the Internet or the e-mail.
Most people say that viral marketing can only exist after the computer's release, as it needs email and / or social media to spread it. In my opinion, it exists for 2000 years. We might ask how this could happen before the birth of computer and social media, but in their initial form, viral marketing is the dissemination of information among the community. If this information persuades people to change their beliefs and influence their opinions, marketing has worked.
So if that is the case and you call oral propagation, Viral Marketing, who was the first major virus marketing? In my opinion, Jesus of Nazareth should be. I know, now you say what? But think about it. Before Jesus spread his word, people were not Christians. They were not part of another religion or part of a religious group. So why not look at Jesus as a great salesman and great marketing? After all, Christianity is the biggest hit of 2.2 billion taxpayers, or 31.5% of the world's population. He was able to persuade people to change their faith or accept their faith. Starting with one believer, he grew to 12 disciples and followed his leadership and used Viral Marketing to expand his message. Now, 2000 years after his death, people were still spreading his word. If this is not the largest virus marketing campaign, then I do not know what it is. You may not agree with the message, but you've got too many people.
What other great campaigns are there? Can you name some of your favorite campaigns?
Thank you for reading.