I've watched Mad But LaTely. I have to tell you, it's really an obsession.
While Sterling Cooper was a regular agency, they often made some good ideas for their customers. One example was using coupons.
While this article is not about using a coupon by itself we will talk about sampling to increase your feedback.
Depending on your company type and sampling could be in many different types. No doubt you have seen sampling in supermarkets.
Actually, I was in the grocery store just the other day and Dad had a nice barbecue and was grilling chicken and some vegetables. And candy the aroma handled you almost in the cooking position.
So the kid introduced the new line of homemade BBQ sauces and marinades … He gave soldiers hot of a barbecue sample of chickens and vegetables marinated in his sauces.
And brother let me tell you … there was some enormous stuff! And did the sampling work? I immediately bought all the payments he offered. And there was a long line of others, bottles in hand ready to buy.
But that's the point. Sampling does not apply to the correct assessment. Allow me to share another example of sampling.
If you need to be in the information, you can offer a "sample" of informative product such as sample audio, free report or chapter / section of the kit course or whatever.
You can offer a preview for almost everything … clothes, music, tools, you name it.
According to Claude Hopkins, "the product itself should be its own best salesman." Do good, make great product or service and give people a good example of goodness.
The samples are great for a variety of reasons. First, you can use the word "FREE" in your ads to entice the opportunity to request a sample. And friends, the word free still have convincing power in advertising. There is still great attention to getter. And this leads to action and capture prospects names and contact information for follow-up later.
Warning Warning : Use release samples freely. If you use a distributor to sell your products, please do not freely deliver this sample at will. Make sure they show true interest and they are qualified.
A simple way to qualified distributors is to complete short requests and be sure to run and track requests.
Now you have some new, low cost advertising tools to test. So, give it a go.
Do you have a sample idea? Then share it with me. I like learning what works and what does not work for other companies.
So, until next time, I'll be happy, wealth and happiness!
Source by Emette Massey