If a mobile app is your business, then it needs to be perfectly crafted and maintained and launched at the right moment. There are support websites (sometimes even your own blog), ads and application store optimization, dedicated pages on social networking sites, media publishing, and app review sites. But what else should you know and keep in mind that more users are attracting the product?
first Screenshots on the application's storage page can sometimes say more about the broadest and well-thought-out descriptions. While descriptions must first say what the application is and what value it gives to users, screenshots must be as perfect. If you pay enough attention, it's a great incentive for people to try to apply. Take a look at the wizard's secrets (an iOS Dreambook and Magic Ball app) or Solar (iOS Weather Forecasting app). The descriptions are clear and short, and the screenshots are enough to recognize what the application is. Even the stunner of long texts can easily decide whether or not they like it. And, of course, many are great descriptions.
2nd If your app is a highly specialized niche solution and you know the subject well, you know the promotional power of dedicated forums and communities on social networks, and how rumor can people know more about their application and what it can give them.
3rd For initial paid applications, you can apply price reduction and temporary free bids. There are many websites and resources every day when new apps, price reductions, and temporary free apps and games are released. There is a great chance that we notice and attract many people who are tracking these resources, which also contain dedicated groups on social networks.
4th In case your business policy allows, try using the developer's business using their application and expertise. The entrepreneur's marketing team is also pushing its application. Well-known renowned companies because their reputation has a positive impact on their own; and marketing is a great channel for getting new users: their portfolio, case studies, blog posts / ads, depending on what they can do.
5th By creating a demo video that generates both user interest and downloads, it is often ignored. However, it's great to visually present the performance of complex applications on popular channels like YouTube and Vimeo. For users, before buying is a kind of experience. And the cost of complex applications often exceeds the standard $ 0.99 – $ 2.99. The demo needs a good video tool, with creative and good, clear sound, perhaps with subtitles and background music. By showing that the application quickly and easily solves the problems, it shows the value that users value, which can be the ultimate positive incentive. Try to put it in a while and consistently attract attention along the way. You will probably pass this task to a specialized resource that has experience in creating demos.
And a few words for people starting on a single platform, be it Android or iOS. Applications for two major platforms, such as deadlines, budgets, or target audiences, are not often built. Most applications, however, first turn to iOS, only for Android, which is much more difficult to monetize but has the largest potential audience for free / freemium applications. This is a clear way to get more users, but another application that creates a platform is a completely different experience, so keep that in mind. This applies in particular to Android, where you have to face the problem of not very powerful devices and countless screen resolutions, and you have to open the way with ongoing modifications. However, this is not a lot of time-consuming issue for a professional software vendor.
Arguably, he will use all traffic sources. But in the end, focus should focus on the loyal audience. However, who can benefit you from getting more potentially loyal users and those people who might be looking for products like yours? Know the characteristics of existing loyal users, observe the interaction of the software with the product, and know where they come from. If you know the resources, you can control your marketing in the right way, and you have to attract it with life.