Apple has managed to recapture lost land for Microsoft since the release of personal computers (PCs) in the mid-80s. In the early 80s, one of Apple's geeks decided to leave the company and start their own. The remaining geeks were Bill Gates. Bill Gates believed in open technology and made it possible to match their computing systems with third-party programs. This has given way to the technological revolution that has shaken the world since the early '90s when the internet was first released for public consumption. As users of computers rose to millions, Apple looked only at corners that could not stop the rise of the giant as Microsoft.
In 2009, and although Microsoft continues to dominate the personal computer market, Apple has become relevant
Apple is now a synonym of style, reliability, and coolness. Millions of consumers around the world already have apples and not personal computers. For Apple, it was obvious that trying Microsoft's powerful personal computers was not working. In 2001, Apple's strategy was designed to create a new product where the market was not well-defined. The portable music player was the betting and in 2001 the first iPod was born.
Just based on a 5GB hard drive, Apple unveiled the first iPod,
Market strategy has changed the way PC's personality marketing is cool to the "full CD library with you" Steve Jobs ( CEO of Apple) told reporters in a press conference in 2001. In November 2001, Apple sold 125,000 iPods during the holiday season. And although Apple was first seen as a potentially dangerous threat to digital media products, such as music, "Rip, Mix, Burn", Steve Jobs assured the music giants that the iPod did not violate any law because it "legally" and added : "You have the right to handle all the other devices."
Jobs says Mac has sold more than 600,000 iPODs during the 14 months since its release, at Mac Expoworld Expo. By April 2003, Apple added a solid-state scroll wheel with four keys to the device. By January 2004, Apple increased the number of iPods for the public, showing a whole new "mini" iPod line. The new iPods, with 4GB storage capacity of $ 299 worth of business cards, contained more colors than gold, blue, pink, and green.
At the end of 2005, iPods were Apple's most popular line of products. And all this happened when the hard drive was still in place (this means the device responds slower) In August 2006, Creative and Apple will be squared in court. Creative and Apple's commercial litigation claim that they both breached patents, Apple and Creative agree with their dispute when Apple pays $ 100 million in salary. Creative is trying to get started with Apple iPod accessories.
Microsoft backs Apple with Zune
Ironically, Microsoft 's turn was in the corner and watched Apple' s popularity accelerated,. On November 14, 2006, Microsoft released its own MP3 player; A Zune. The expected MP3 war has begun between Microsoft and Apple. Microsoft's new Zune MP3 player has an attractive 30 GB storage capacity, FM radio and 3-inch screen, and the controls are circular under the 3 inch screen with four buttons (very similar to the iPod). The price tag on the release date was $ 249.95, and hundreds of thousands of Microsoft lover fans thought Microsoft should be giving a response to the dominant iPod. Not long ago, it was Zune's release date that consumers realized that the Zune did not match the powerful iPod-iPhone combination. One year after the release, Zune attempted technical problems that disrupted sales. The news of the software problems went through the Internet like water on the river. Sales fell and the iPod remained strong. Apple and Cellular Technology – Rocky Road
Apple's ever-changing creative team joined Motorola on December 16, 2004. a new tool that allows consumers to make phone calls and play music at once. It was the beginning of the evolutionary idea, everything was imagined.  At the end of September, 2005, Apple and Motorola ROKR issued a mobile phone. Steve Jobs called this device to iPod Shuffle on the phone. In a bold statement in October 2005, Apple announces that there are more phones in production. Although the iPod has been a huge success today, ambitious Apple projects are much larger than the music on the move. It was obvious that Apple had the idea of the iPhone since on September 16, 2006, Apple files were trademarks of iPhone in New Zealand. And although thanks to everything for Apple in September 2005, Ocean Telecom Services files are similar to the Apple iPhone trademark. Another battle continued between Apple and Ocean Telecom, but this time Apple won and the patent was granted for the Apple iPhone. Then in December 2006, Cisco owned Linksys, which launched a VoIP phone called Iphone. However, Cisco has been in the name of Iphone since 2000.
Finally, on January 9, 2007, Steve Jobs announced to Macworld that Apple releases the iPhone and provides some of its capabilities. But before iPhone launches, Cisco meets the iPhone name, and both companies agree to share the name of the iPhone.
Before the release of iPhone on May 16, embarrassed the news that Apple delayed the unexpected release of iPhone. These rumors are causing Apple stocks to collapse, and the company loses nearly 4 billion a day.
The iPhone Release Date
On June 29, 2007, the Apple iPhone is a standalone mobile phone and the built-in iPod. The brand new gadget featured very good features, such as motion sensors, which allow iPhone to be placed on the page, and automatically moves the screen to the correct resolution, GPS, accurate virtual keyboard, and signature silent wallpapers as background images. Steve Jobs describes his brand new game as "A whole computer that only initiates phone calls".
The only drawback was that Apple's iPhone was committed to AT & T. At the time of release, the Apple iPhone can only be used on the AT & T network, which has a huge number of Apple lovers in other phone networks. And although this commitment from Apple is still working, there are services that allow consumers to run iPhones on other networks, such as T-Mobile.
Since 2007, Apple has withdrawn the iPhone 2GB version and updated its original phone to a stronger powerful device. The current device can now stream, download and produce high-quality videos and run on a high performance 3G network that allows fast Internet connectivity.  Where is Apple doing this?
As you can imagine, Apple has not yet completed. Currently, the iPhone-iPodTouch is an undisputed leader in the MP3 player market and is doing very well (when Apple discontinues the current AT & T's commitment), the king of mobile technology.
Even though Apple is blocked by third-party apps running on their own hardware, these closed-minded ideas are beginning to crack. In early 2008, Apple announced that it will allow third-party manufacturers to develop iPhone / iPod touch applications.
This step of Apple has been a great success in the mobile gaming business, another feature that is being exploited by the iPhone / iPod. ITunes (Apple's multimedia store) is loaded with hundreds of thousands of applications for iPod and iPhone for a minimal fee.
Apple has managed to create a tool that everyone can hear. The latest iPhone is currently running on 3G wireless networks and has a large 32GB capacity.
Apple questions consumers to answer the next question; where to find a mini Mac computer that you can paste into your hand and can; phone, browse the web, keep a complete music catalog and allow the games? The simple answer to Apple's question on the iPhone.