Global Mobile Trends and Enablers: Current States and Future Prospects

The year 2011 was marked with more innovations and developments on the mobile phone than before. With healthy growth recorded in 2011 and an optimistic forecast for the next few years, 2012 looks like the year that is still interesting mobile development.

A number of factors contribute to the global growth of applications for mobile applications (apps) in 2011. These include improving networking, reducing the cost of using mobile data, increasing smartphone usage, restructuring revenue transfer patterns, and significantly increasing full or part of applications through mobile ads.

According to mobile numbers and facts of the world, about 4 billion mobile phones in the world, there were about 1.1 billion smartphones. In the first quarter of 2011, the mobile phone market globally increased by 19.8% last year due to a significant increase in smartphone traffic. As estimated by IDC's Global Mobile Phone Tracker, vendors sold 371.8 million units in Q1 2011, compared to 310.5 million units in Q1 2010. In North America, the mobile phone market was held in front of the middle of Apple iPhone and HTC Thunderbolt, one in western Europe it was mostly controlled by new devices from HTC, Samsung and Sony Ericsson.

On a global scale, Nokia took a leading position in terms of volume volumes and market share (although the latter dropped from 34.7% to 29.2% year-on-year) and then Samsung. Apple held its spot # 4 on the IDC list of Top 5 Mobile Dealers.

Breaking news 2011 were launched by Nokia and Microsoft in an attempt to restore ground lost to iPhone and Android devices. The new trend means that Symbian and MeeGo, Nokia, who are running a smartphone operating system, will be gradually gated. Symbian is now converted into a "franchise platform", but "MeeGo will put more emphasis on long-term market surveillance on next generation devices," according to a statement from the company. However, Nokia is still planning to sell about 150 million more Symbian devices in the future.

As regards total mobile phone usage in 2011, 61% of people used their mobile to play games, 50% – to search online, 49% – to access social media, 36 % – to read news and 33% – for general entertainment.

In 2011, more than a third of 600 million users used Facebook Facebook mobile apps 50% of Twitter 165,000 Twitter Twitter channels used Twitter Mobile and over 200 million YouTube views took place on mobile devices every day. Overall, 30% of smartphone owners took access to their social media accounts via mobile browsers in 2011.

In 2011, many major brands joined mobile phone technology with their goals in order to increase their presence in at least one of top apps stores. This has opened the new horizons for already booming the mobile phone market and creating a new platform for further market development. On the other hand, most of these brands did not attempt to monetize their applications and used them as a supplement to their own brand. Last year, Apple App Store remained the lead and the "shopping mall" for both brands and users. On the other hand, Android Market has gained ground with 50% of global brands that prefer to publish its applications in 2011. The latest Amazon App Store has reached 14% of mobile app brands trademarks & # 39; releases in just three months after being around.

The world's mobile phone market was estimated at 6.8 billion US dollars in 2011, according to Markets & Markets, a US research company. It is expected to grow steadily to reach 25 billion in the next four years, while Apple App Store accounts for 20.5% of total revenue.

According to iSuppli, a market research company with IHS portfolio, Apple, Google, Nokia and Blackberry app stores grew by 78% in 2011 from 2009 and are expected to reach 8.3 billion in 2014.

In 2011, Apple held the market share of mobile phone products in terms of revenue generated.

But in terms of downloading mobile download, Android outstanding Apple, according to information from ABI research.

Eight Trends That Lead the Global Mobile Market in 2011

1. Near Field Communications (NFC) technology

In 2011, Sprint Nextel merged with various network operators and technology companies to implement NFC payment systems. Google used VeriFone Systems and ViVOtech software to run the test service in five US cities. The Google NFC-enabled service allowed consumers with dedicated phones to run on Google Android OS to pay for products and redeem coupons with their handsets on NFC-enabled cash registers.

2. iPhone 4S

Many people expected Apple to introduce the next generation of iPhone 5 in 2011 "Let's Talk iPhone" event. Instead, Apple iPhone 4S, the "smartest" smartphone ever unveiled. Equipped with 8 megapixel camera, iCloud capability and Sprint network access, it comes with powerful voice recognition software and other new features. Apple announced that it has sold over 4 million of its iPhone 4S devices in just three days after official launch.

3. QR Codes

2011 was the year's extensive use of two-dimensional short-term (QR) code in digital and print marketing campaigns. When a code is taken by a mobile phone or tablet, the user immediately receives access to an abundance of brand / product. With QR code companies have much better opportunities to facilitate and faster reach their target audience and stakeholders.

4. Increased mobile gaming

Games were the most popular types of apps among smartphone users in 2011. According to Nielsen's latest report, last year, many smartphone owners were willing to pay for mobile games – more they would do for other program categories

5. The Cloud

In 2011, Apple introduced a highly anticipated iCloud service that allows you to store music, photos, applications, and more automatically and push them automatically to all users of your devices using wireless technology. Google launched a similar music viewing service that allows users to upload their music libraries and stream them from both mobile phones and computers.

With these and other clouds, more mobile applications are expected to go to the cloud in the near future and become accessible and implemented directly from the cloud through a mobile phone interface. To facilitate this change, some technologies are already being used. For example, HTML5 is used to enable caching on the handset and avoid fluctuations in online service delivery.

In addition, in 2011, some mobile operators co-operated with integrated mobile devices to allow direct access to applications on the publisher's website and the exclusion of visit devices. It means that both programmers and publishers can now interact directly without participating / sharing profits with any third-party app stores.

6. 4G Technologies

In 2011, each mobile phone company announced plans to upgrade its network to one of several faster mobile phone technology such as HSDPA, HSPA + and 3GPP LTE. Operators & # 39; higher speed and better bandwidth investment will help industry to continue expanding mobile phone demand in 2012. The vast majority of mobile phone companies that are already shipped in 2012 are still connected to 3G and EDGE networks.

7. Increased Reality

Augmented reality (AR) refers to the addition of computer-assisted contexts of information about the real world, creating a reality that is increased or increased. Despite the fact that different types of AR, like existing monitors, have been in more than 30 years, in 2010 and 2011, AR was developed from being a cool gadget on the edge of visualization and graphics technology to the main character in landscape terrain due to an enhanced band and adoption smartphone.

AR rapidly multiplies into different domains from education to tourism / travel to videos, etc. Many AR applications like Layar use GPS location and geo-tagging to annotate existing spaces with information superimposed and 3D images and characters.

8. Mobile Ads

According to Gartner Research Director Stephanie Baghdassarian, "mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual way and improve returns." In 2011, mobile app plans were set up to expand tremendously across different categories and regions. The global mobile advertising market generated about 3.3 billion in 2011, more than doubling 1.6 billion US dollars in 2010.

Mobile Market Expectations For 2012

In 2012, we will probably see:

– Increased investment in NFC technology over carrier and carrier

– Increased billing security in application

– More local mobile phone solutions that allow users to sign in to shop to let their retailers know about their presence or add items to a shopping cart simply by to take his photo or have his code in the physical store

– LTE 4G as a general technology in North America and Western Europe

– iPads and tablets continue to change computers as a preferred commercial device [19659002] – Apple iPad 3 and long-lasting iPhone 5 with enhanced functionality suitable for high-speed LTE and NFC technology

– Increased social impact owed by smartphone & # 39; Boom

– Expanded mobile search to allow consumers to interact with results like placing an order directly from your mobile phone, book tickets or book a hotel

– Gamification as a perfect way to join a new generation of users focusing on change their daily experience in game consoles

– More applications for detecting (OR) roles that allow users to monitor their environment for specific areas of interest

– Common communication (UC) customers for mobile instant messaging messages from service providers such as Skype

– More powerful mobile mail solutions with a series of technology enhancements that enable minimizing mobile phone upgrades for existing email services (Gartner expects mobile operators to have 10.6% of global mobile user base for 2014)

– More agencies are developing strategic approach towards mobile phone services delivery and disassembly (smartphones vs. tabl ets)

– Tablet Store (T-commerce) and Two-Cellular E-wallet

– Strategic collaboration between mobile operators and popular video providers like YouTube or Vimeo to allow users to repeat his behavior on his mobile device

Source by Viktor Bogdanov

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