Get the Most Customers: Necessary Media for Your Marketing Libraries


In order to reach the maximum number of customers in a business environment today, it is important to have many media formats for the marketing and business community. It is also important to have an experienced representative of graphic design companies or individual contractors who can provide them.

Your company should have a printable version that can be delivered or placed in a location where prospective customers will take a single, electronic version in PDF that can be displayed on a website to download and print by the customer, photo editing available. to publish web pages like Instagram or Facebook for customers to view and HTML version tailored for targeted email to customers.

Printable Version

Printable version is the basic form and how your business covers many clients. There is also a basis for other formats as they should all be coordinated. A good designer will create the literature in industry-standard applications, such as Adobe InDesign® or Illustrator®. As a customer, you give material and design, or allow the designer to create the design. In the latter case, a designer will be aware of your company's brand, previous literacy and website to create a format that reflects your business.

Electronic Version

The designer will then publish a print quality file. If you are using a designer that provides full service to hide the print, the designer will manage the correct file type. If you are using home or third-party printing, the designer needs to know what file format is available to provide it, such as PDF, InDesign, Illustrator, etc.

In addition, the designer will offer different levels of file quality for electronic distribution, such as download from website or email to clients as an attachment. Your designer will understand the effects of various file sizes on the visual quality of the content and can provide you with optimized files.

Photo Release

The image editing of the literature is for websites like Instagram® or Pinterest®, which primarily uses image display. Depending on how much text you want to include instructions for resolution and image size. Whether it's an image of the entire document or a snapshot of part of it, your designer will know different resolution requirements.

HTML Email Version

Most distributors, such as MailChimp®, require E-mail content and graphics to be encrypted in HTML. You can use the built-in content designer provided by the site, but to ensure maximum control of visual content, it is difficult to encode HTML and then upload it. Different e-mail client as Outlook shows HTML differently and has different requirements. Your designer, if he is in full service, will meet these requirements and can test the code in different email clients.

Additionally, depending on which audience you need to include certain information in the email such as business address, cancel link, etc. This is listed under federal CAN-SPAM law. Your designer's designer knows this and ensures that he meets the requirements.


To reach the maximum number of customers in a business environment today, it is important to have many media for marketing and business. This article discusses these profiles and explains what your business should expect from a graphic design company or full-service individual. The perfect designer will be able to provide all formats of one contact to minimize the time required for changes or changes that are complete.

Source by Marc Bollon

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