If you are a realtor, you know that marketing comes with a territory. In order to succeed, you need not only to have stable marketing features, but you must also constantly market yourself as an expert in your field. Conventional methods of marketing realtors, such as newspaper ads, pilots, open houses and even radio stations, just no longer work.
The goal of a successful marketing campaign is to achieve as many people as possible. To achieve this you need to go where the people are. Where are the people now? On the Internet – 7 billion of them, in fact – according to recent Yahoo! surveys. Where are they on the Internet? On social media like Facebook, which boasts 1 billion users each month – according to the same Yahoo! Surveys.
Facebook is not just to link with your old cook, stalking your exes, holding tabs on aunt sue or mulling over the performance of your frenemies. There is also an invaluable marketing tool that every realtor should keep in his arsenal market. We'll show you some great tips on how to use Facebook to market your real estate business. For free – anytime of the day or night from the office, from your home or from your pajamas.
* Provide reliable tips and information
Nobody wants to feel like they are sold all the time. While selling can be the main reason for being on Facebook, be ready to give a little back. People are hungry for professional advice and you are in a position to give it. If you have industry tips like how certain people might be entitled to special funding or advice on what to look for when buying a home, share it. This not only adds to your credibility as a professional; It also makes people more likely to refer to you based on your knowledge and knowledge.
* Hold the Turntable Bending
If you have a blog, website or other web platform that you frequently update with information, share it on your Facebook page. First, you want to get your attention with the heading you use to promote the link, but you also want to be sure what the end of the link you send them is interesting enough to keep them in mind. Use it sparingly though. If you are familiar with yourself all the time, you will come across as an arrogant and a little big head that completely disappears on your purpose of drawing people by pushing them away.
* Go beyond
If you have a hot property that you want to display on the Facebook page, please go further by providing links to additional information related to the property. You may include links to the website for the farm in which the property is listed or a link to the school. Doing a little research for prospective buyers could pay well in the end. In addition, it gives you even more credit in your area by drawing your attention to detail.
* Cross the competition
Now this tip can raise some eyebrows, but really – it's a good idea when you think about it. If you see that one of your rivals – or just a random realtor from another state – offers a grand deal on an amazing property, share that information with your followers. The advantages of this are twofold. One – it shows your followers that you consider their interests by offering them the best deals, even if nothing is for you. Two – It shows your competition – and your followers – that you are confident in your talent as a realtor, that you are not afraid of what others in your industry need to offer.
* Give yourself a real & # 39; A little face
Yes, we realize that you have Facebook on Facebook as an employer, but we also know that you are a real man with muscles, moles, gray hair and bratty children like the rest of us. Instead of submitting business-related items, share it with your followers only. You do not need to go into detail, but give them an insight into the actual ones & # 39; From time to time helps to shape bonds and establish deeper connections (read = loyalty) among your followers.
While having a Facebook page can work a miracle for your business, it will not work unless you do it. You will constantly keep it updated with new content that not only captures your followers, but also their return. Take part in them and confirm them by answering their comments and going around "Likes." This encourages them to hold on and be part of what you do. Keep in mind that you should not be late because nobody wants to feel like they are spammed. When you get well with Facebook marketing, you will discover your own happy ticket between sharing and sharing.
Source by Senobia Torres