He is naive in the conviction that rich people become richer and consume more resources in the world, leaving less and less material for the poor. In this case, buying a new Apple iPhone should lead to poverty. Naomi Klein, the UK-based Enough, likewise like left-wingers, is pleased to continue: "The US alone, the world's only 6% uses 30% of the population." I mentioned that they were naïve. In the worst case, the iPhone will not have a significant impact on the lives of refugees in the Darfur conflict or in the lives of those under the Zimbabwean dictatorship. They are not involved in its production and none of the materials needed for production comes from hopelessly impoverished nations. The best iPhone achieves globally improving living standards. Pay attention to the phone separately. Implementation was needed for the work of designers, materials manufacturers, software coders, factories and production lines. The iPhone can be as iconic as the iPod; in this case, it will in itself create thousands of new jobs simply for the production of the product. Look at the impact of iPhone for other manufacturers now. If, as expected by Apple, technology advances to competitors, they must also invest in their own products just to keep pace. Additional designers, material manufacturers, software coders, factories and assembly wiring are required. This creates even more new jobs. More important, however, is the change in the standard of living. The basic level of technology will increase. Our core expectations for our products are growing. In other words, though – originally – iPod is only available to the richest communities in the world, the ultimate impact will be that the new technology is spread everywhere. Mobile phones are first of all extremely wealthy. As they became commodities, they spread to all parts of society. Now even a war zone like Somalia that does not have a real government, has cell phone access. There are places in the world where it is completely uneconomical to provide formal banking services. Dangerous places where cash can easily be stolen. The availability of mobile technology has made it possible to offer sophisticated banking services in developing countries at prices that the poor can afford. MTN Banking, South Africa exchanges a physical bank with a mobile phone and requires only one phone call to subscribe. Mobile phones have improved the livelihoods of millions of livelihoods by allowing them to get in touch with customers and find out what consumers want. Daniel Mashva, a rural farmer is telephoning a virtual trading platform in South Africa by telephone, and sells direct products from small queues at the edge of the vast Kruger National Park. "I check the daily phone prices and when I sell a good price, I will try to get a higher price if I see that there are many buyers." This is the consumption that responded to the technological revolution and created cheap telecommunications. And this is the ever-increasing standard of living that will improve the world's poorest life. So, congratulations to Apple, we want every success in saving the world. Even if it was not the original intention.