Digital Promotional Channels with iPhone Apps

The time coupon coupons, sorting and remembering to bring them with you is coming to an end soon. Retail iPhone applications that offer digital bag coupons that are searchable, stored and the most important are redeemable.

Not long ago, subscribers tried mobile phones and found problems encountered, including because of the difficulty of reading due to the size of the screen and the difficulty of redemption. Time has passed and thanks to technological advancements, it is great to adopt great screen resolutions and two-dimensional barcode scanners at retail outlets that allow scanning and redeploy tracking through retail backend systems.

Integration with back-end MIS can potentially take advantage of consumer shopping and spending habits, so when an item is promoted or sold, such information can be sent directly to that customer. This is an example of a targeted bid that is expected to result in higher redemption because it is personally relevant to that consumer. This is possible when an application is integrated with mobile messaging and the consumer has chosen to receive such alerts and notifications. If automated communication processes are capable of generating a major revenue generator for retail operations.

The beauty of today's iPhone applications is that they can be integrated into the content management system, so the content of coupons and flyers is updated in real time. Consumers can benefit from the ability to access the store and to access current coupons and specialty products for and on. This instant satisfaction capability is able to drive traffic to retail traffic and increase the volume while it is in the retail store.

Examples of mobile coupons, flyers, and promotions for retailers: Del Monte Fresh Produce Company
– H & M
– KFC
– Starbucks
– Walgreens

labor and printing costs, where staff no longer need to have stock, shelves and registration places with coupons and flyers. Using the iPhone App to accomplish these tasks and save on printing costs is a positive green initiative that is conducive to such obvious carbon footprint in retail operations.

This is an electronic digital world where retailers should use the applications as an advertising and marketing tool to take advantage of the new communication channel. This is a new form of media that is in everyone's pocket and with them 24 hours. The channel offers a bidirectional communication mechanism for the consumer, and most importantly, enables real-time tracking of consumer behavior by providing targeted bidding.

Source by Tee Marek

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