I was bowling this weekend with other league teams at the local AMF bowling center. Between the frames we are all very speaking. One of the conversations was aimed at restaurants in the area. I learned about a new seafood shop that had opened. This restaurant replaced an Asian restaurant in the same building. Everyone spoke very much about this new restaurant so I decided to take the family there.
What happened in this case was simple: Peer Recommendation. I probably would not even have thought about leaving without being told about the restaurant. Furthermore, my peers let me know about the change in the format for the restaurant. Both informative and editor – this conversation helped me choose a new restaurant to visit.
This conversation in keilusalgood made me think more about the strength of the polls. I retired recently when I took a match of information at heart when I made decisions about: A brand Duct Tape to use, a restaurant to visit, a type of office copy paper and a mechanic for my car.
Reviews and recommendations are becoming more powerful marketing tools in the world of the world. Most of us trust the message from other ordinary people like us – our peers. We are much more likely to follow recommendations than not. According to a recent article published in Socialnomics.net, 78% of consumers trust employees. Only 14% trusted ads.
If you think about it, then the ad is what a lot of companies buy. How much of the ads are successful? You could see labels for a company or heard about it on the radio or the TV, but it allows you to think, "Hey, let go!" usually? Think about what happens when you hear from a friend accounting for a good visit to the same company. This is very impressive on your impressions.
You can easily recognize the brand (like McDonalds's fate) easily. When you see it (it's not always, maybe when you're out and about), you know what they offer. You know from experience when you visit it again. Peer recommendation, at this point, is only moderate in play. The trademark may be so strong that it necessitates a review or recommendation. If you own or operate a small business, your brand will not be as strong and is probably unrecognized for many.
How do you fix this? How do you associate this with the power of peers? There are many things that come to mind. However, I approach the problem with a single smartphone application. What does a smartphone application offer for brand or similar suggestions? The answer is simple: nothing. This is, of course, wrong if you have a custom app that helps you utilize social media and mobile technology together. Mobile apps for social media tools like Twitter and Facebook can help, somehow. But this also allows the message to be lost in the mailbox and status updates. However, you can use social media, clear the clutter and show a compatible brand solution. You can also show similar suggestions on custom applications.
One way to do this is to have a tab structure in your application that shows your total Twitter blogs (and retweets) only. This is quite simple to do using the Twitter API. The advantage of this is that the Twitter posts you make will show on a singular platform without being clouded by other status updates from others in their "ones". Your Twitter profile should contain your trademark & # 39; a message. Whether it's USP or similar, you should make sure that you publish something to facilitate your business recognition. The Tweets will help highlight your brand. Also, do not use Twitter to obviously introduce your business. People tend to prefer to read more personal posts. Only business mail can be written.
The Facebook page can also be shown in a Mobile Applications tab, this will contain more valid information than the Twitter tab. For this tab you can not only show your brand, but you can get "Likes" virtual entries on your wall from fans and more. This is especially useful if people want to take photos and videos in your area. These multimedia items are the same suggestions as long as they are not related to negative comments. In my opinion, you can get a lot of leverage from Facebook on mobile-enabled sites, mobile apps, and native Facebook from a relationship to peers.
A good designer can also create a tab on your application that provides API links to either Facebook or Twitter – allow the app to display "Fan Page" within the app. This actually gives all users of the application one source for use on a match. Marking through this is limited (maybe show a tag on the page). But the recommendations of peers and their favorable comments will carry a lot of weight.
Trademarks receive high pressure with constant display of your logo and possibly USP on the app. Think about it: Your brand is on their phone 24 hours a day! As long as your brand is clear, you get a reminder of who you are almost every time they pick up their phone. Additionally, you can push these brands more with Push Notifications.
All in all, mobile apps are working next to all the social media you can use. It can not work alone with the same efficiency. However, if you constantly support your branding commands and promote contact with social media, you can use this with a mobile app. People can see repeat messages in social media and mobile apps. If you are doing this very well, you are also doing it on your mobile phone too!
Source by Dave P. Carter