For RIM 2010 has not been a bad year, since more blackberries are exported in the year before. Especially in Europe, former corporate phones have become popular with the public and hip youngsters are now joining their BlackBerry using BlackBerry Messenger to send free messages to each other.
BlackBerry Bold 9700 and Bold 9780
The main operation of the sale in 2010 has been a very popular Bold series of BlackBerry. The new BlackBerry Bold 9700 was first introduced by the end of 2009, but it has also been the most popular BlackBerry smartphone for 2010. BlackBerry Bold was the successor to the fake 9000. It's less important, it looks better, has a better processor and the latest UI. New to the BlackBerry Bold 9700 was a sight-seeing navigation, this replaced the TrackBall that was used on previous BlackBerry devices. Being BlackBerry smartphone, the Bold 9700 of course included 3G support and Wi-Fi for fast connection. In addition, the phone also had the media player for all of your music and video, document editor and GPS support with BlackBerry Maps for navigation.
By the end of this year, RIM announced its latest device as a BlackBerry Bold 9780. This smartphone basically had the same design as Bjarni 9700 but comes with a 5 mega pixel camera, 624 MHz processor with 512MB RAM and runs on the latest BlackBerry OS6. The rest of the spec is almost the same as the BlackBerry Bold 9700
In the fall of 2010, RIM also introduced a new brand of BlackBerry smartphone called the BlackBerry Torch 9800. The BlackBerry Torch has a new design that has not been used on any of the previous BlackBerry devices. There is a slider phone with a large capacitve touchscreen. When you open the phone, open a full Qwerty keyboard. This phone gives you the best of both worlds, you can go to the menu with the touch screen and easily write messages and emails using the qwerty keyboard. The phone goes further into the new BlackBerry OS 6 and has a 624 MHz processor. The phone has been very successful so far as a large amount of profit can be attributed to the introduction of the BlackBerry Torch.
Feeling the heat of Apple and Android
Although the total sales have risen this year, RIM is still in great danger. Particularly in their business segments, the Canadian manufacturer is losing market share in the Apple iPhone and the devices that appear on incredibly popular Android. More and more customers who have usually chosen BlackBerry, for example, turn to iPhone, which makes it very difficult for RIM to remain dominant in this category. It will be interesting to see what RIM will bring in 2011 to track competition with its BlackBerry GSM.
Source by Boukje Kuiper