Have you ever watched the "Top 10" lists in Apple's App Store and noticed that more than half of the apps that are working the most are free to download? How can this be possible?
A few years ago, the App Store introduced new features that allow developers to load customers directly from the application – with the client's connection, of course. This feature took some time to accomplish, but it is now one of the best optimization programs for many developers, and here are two methods that have proven to be very effective for developers:
The App Store does not allow free testing of downloadable games / applications. But with the purchase of applications, programmers can actually offer users a presentation and experience of their applications free of charge. In 2011, App Store saw a significant increase in this policy. Game publisher can offer free download of full version of his game with 1/10 of the openings. If a user enjoys the game, they can buy all other points – right from within the app – for the original price of the game.
This has numerous benefits for the developer. Most importantly, they get their game in the hands of many more users than otherwise would be possible. Since users can download applications for free, they are more likely to try it and hopefully update them later.
The "Freemium" Model
Another popular application acquisition policy is the "fermium" model, since the program is free for everyone, but those who use the application can regularly update for more features. This is widely used by developers of utilities, such as editors, where most effects are free, but additional filters are available for $ 0.99. Again, this allows many users to benefit from the program, yet earn income from those who use it enough to be willing to pay.
Finally, we will consider the most effective program for purchasing all applications. This is primarily used by developers of social and strategic games. Just like the above-mentioned methods, the game is free to download and play by any users, but the games offer something like Smurf Berries or Magic Beans (Trade Nations) that are actually "currency" within the game. Most games offer users ways to earn free currency, but for users who want to progress faster or gain more, purchases in these applications will increase in the game.
For developers, the increase in application acquisition has created more opportunities to generate significant revenue from their work, create more depth and quality within the app store.
Source by Ron Meyers