Well, while downloading new apps in the App Store, it does not make sure that it will achieve great results! How to expand app market today is undoubtedly. To stand in this crowd, you need to come up with interesting and creative ideologies with rich and successful features along with business-driven marketing applications. Here is a list of some important things that you can think of before launching the app in the App Store, which would lead to a smoother success.
# 1 The White Market and Competition
Well, believe it or not, this item is of great significance!
Until and after you know the market well, where you are going to launch the app, how can you know what the market requires! In addition, you should conduct detailed market research on your competitors. You need to investigate what services your competitors offer you, how users are responding to that service. Thus you need to find shotgat and come up with an innovative solution that can effectively solve the problems that customers face. Proper market research would help you set well-defined goals for your business and put in an effective way.
# 2 Setting Strategic Approach to Pricing
Deciding on pricing for applications is very important! See if your goal is to freeze such app in the App Store that would cover a lot of marketing, then you're going to freemium pricing the model is the best choice for you. Otherwise, if your goal is to provide a solution to specific issues with niche audience, subscription or paid pricing may work best. However, depending on what purpose your app is serving, you need to choose the best option. Before pricing for your application, you need to bug the answers to the following questions.
- What are the fees of your competition programs?
- How much money do you need to continue running your application?
- What extras should you offer if a user decides to purchase an application?
# 3 Optimization of App Search App Search
Launch the app in the App Store is not the end of the project. You need to optimize the application correctly so that the ranking will not be affected. According to experts, below are some key factors that have a major impact on app ranking.
- Tags and images used in the app
- Use of the keyword in the description and / or name [applets]
- The total number of positive reviews generated by the application
- Total number of downloads
According to a recent research On app ranking technology, the correct location of the keyword in the app title can increase the ranking by almost 10.3% in the App Store.
Apart from all of the above factors, you need to consider other features like designing and designing branded screenshots, as well as designing fascinating imagery for marketing. Moreover, you have to pay special attention to get trusted and honest stories. This would help people get the value of using your application.
Source by Rob Stephen