Apple is one of the greatest success stories of all time. Apple's beginnings started at Wozniak, and a simple built-in computer was installed. In the summer of 1971, Wozniak 21 and 16 worked with one of my mutual friends, Bill Fernandez. Wozniak showed Jobs the simply built computer, and it impressed Jobs on the point that Jobs thought he could sell. There was a strong friendship here because not only the passion for the computer was shared but also because they both were deported and first received great understanding, admiration and respect for the abilities, personality and meaning of others. The Apple project, by selling some of its properties – the Wozniak HP Scientific Calculator and Jobs Volkswagen – raised $ 1,300 and assembled their first prototype in the Jobs bedroom. When the project was too large in the bedroom, she moved the project to the Jobs family garage, onto a huge wooden work bench that was the first production base. The computers were built by Wozniak and first introduced at Homebrew Computer Club. After selling a number of machines, Apple was established on April 1, 1976, and was released on December 12, 1980.
So the question is whether Apple has been able to maintain its great success? Apple has continued to be very successful with the ability to understand what the consumer wants before the consumer knows what he wants; Apple is effectively creating creative innovations and unique design that is stylish, user-friendly, and affordable. They were also able to create a brand in the high tech world, as Chanel is in the fashion world. People can easily recognize the apple, whether it's I-Pod, I-Phone, Mac Air, or I-Pad. It has become a product that defines the identity of the individual as the society wants to see, a person who is very innovative, intelligent, elegant and apart from the public. This is pure marketing genius.
This Apple marketing target saw this company beyond the business world's expectations. While many companies are struggling to fight even in the current recession, Apple is getting stronger in the day. Over the past three years, Apple's profits are visible, see these figures:
In 2007, it was worth 8.2 billion profits, followed by 11.2 billion in 2008 in 2008, reaching $ 17.2 billion in 2009 This is more than a 100% gain between 2007 and 2009 – Incredible!
With these profits and Apple's constant innovation, what will the next be? My bet is another great innovation that I never thought we would want or need but will eventually be on our wish list.
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