Why is mobile marketing so important? Just look around! Everyone is everywhere looking at their smartphones. Walking, shopping, dining – it seems that everyone has their smartphones at hand and ready.
So, what does mobile marketing mean? Depending on your business type, there are usually 4 steps. The first step is to create some kind of mobile optimized website. This can be a full mobile site or you can set up different promotional mobile sites. This allows users to read your content, special offers, videos, slideshows, etc. Very easily without having to "pinch and rotate" the screen on their smartphone. The mobile phone is also a great way to let users call you, send you an email, or even start chatting with one touch of their smartphone.
Another step is to get new customers to visit your mobile phone network. Just like desktop website, there are many ways to get mobile users to your site. One way is by using the traditional method of paid advertising to get new customers. You decide your most important service or product and then advertise it with your location.
There are also some fun ways to get new customers on your mobile phone network. They can also help you build a mobile list. One of these methods is to use "mobile keywords". Say you're a restaurant, and your mobile phone number is "eat". Basically, you have your mobile user account "eat" in a mobile phone number. You can then offer them discounts or promotions if they participate in your list.
Another option is to use the Quick Response (QR) code. It is basically the same rule as using the keyword, but it is a visual participant. You can also customize these QR codes with a brand to get the attention of your users.
When you start building your list, start the third step to keep your customers engaged in your business. For example, let's take the same example of the restaurants as above. Suppose you have a very good day, you can send text to the list and tell them that you have a 25% coupon on any entry that is in the next 2 hours. This can be a great way to get customers into your restaurant, so you have a thriving day rather than a busy day.
Another great way to keep your customers involved is to have a competition. You can have your users visit a mobile page that allows them to enter your contest for free or highly discounted products or services. In the same way as coupons, voting has proven to be a very effective way to keep your customers involved in your business. For example, voting for your favorite entrance or even let you know what special offers they will receive from you. People love to express their ideas by voting.
These are just a few of the many ways to keep your customers coming back. Of course, to see what kind of promotion is best, you need to keep track of everything. It brings us the fourth and most important step of analytics. Without comprehensive analysis, you're really just guessing what programs work and which ones do not. Make sure you get the most out of your market price in order to get the highest return on investment. Monitor all one campaign to see how many people use coupons and offers. You do not want to spend your precious dollars on promotions that do not work for you.
The mobile market is bursting. It's a very lucrative and fun way to start getting more customers for your business.
Source by Tracy Middleton