The mobile epidemic is spreading. Today, more than 2 billion active smartphone users are around the world. And all these people choose smartphone as the most appropriate tool for most of the daily tasks. The possibilities of this market are unlimited, and if you have not done anything to use them, then this is the best time for you. In this article, we look at why a site that is no longer an opportunity for an online retail business offers the benefits of creating an attractive retail mobile app and what features it should contain.
Your site is not enough
Ask yourself what tool you are using. Is this a PC or a phone? I'm sure this is smartphone. Now ask yourself what is easier to work with on a mobile app or on a web site through a mobile browser? I think the answer is obvious. And we are not the only ones who have noticed the difference. Here are some statistical facts from the PR Newswire portal to prove:
- Mobile app users browse 280% more items on mobile web sites.
- Mobile apps add 90% higher price to mobile content than mobile sites.
- Mobile networks show more than 100% conversion rates in the retail sphere compared to mobile apps.
The numbers clearly show that mobile applications work much better in areas such as customer engagement and profit growth. And one more thing to consider, the portal Flurry analytics calculated that modern mobile users spend about 90% of the time with the application and only browse 10%.
You see the statistics and you have to make conclusions because your competitors are doing it. We get thousands of retail mobile apps a day and there are many reasons why business owners create them.
All these terms, such as "business development" and "profit growth", seem very vague. Let's talk about the real benefits that you can get after you release a retail application:
Sales adds . It has been calculated that more than 85% of users of the retail application regularly use it. Almost 55% of these people bought the app for the last month.
Very promising statistics, right! Benefits, special offers, and loyalty programs from mobile customers can easily erase these records easily. For example, Alibaba, an online retail application that is renowned for its discounts, has earned the highest profit for mobile operators – nearly $ 1 a month for $ 25 a month.
Explain Competitors . This business is where they learn and the competition is very intense. Did you know that 60% of surveyed entrepreneurs in the retail business area confirmed that they are ready to start their own application development or have they already released one? Modern applications are very easy to use, have a much more intuitive interface than mobile websites, and 45% of them in the AYTM survey said they would rather buy a mobile app instead of a web store. It sounds like a lot of people, right? Do not give these clients the choice of another application. Contact a mobile app developer and release your product faster to your competitors!
Build the brand loyalty . Brand and loyalty is a great advantage for the company. Many businesses are trying to build their marketing campaigns by increasing brand popularity. This is the most important reason why many vendors create their own mobile app.
Improving the Shop Experience . It is estimated that more than 50% of customers can use both mobile apps and physical store purchases. This means that these concepts do not mutually exclude each other. In fact, we can help another. This way, you can improve your store's experience with a mobile app.
For example, with a barcode scanning application, your customers can get more information about a product and its features without being pinging a staff member. In addition, customers can pre-order their merchandise and pick it up whenever they want.
MVP Service List
Yet there are features that are absolutely static in the retail mobile application. Here are:
Comfortable catalog . It should be a well organized and structured catalog to help users save time and nerves. Here's a tip for you to use only high quality sales photos and keep the catalog up-to-date. Nothing can lead to crazy customers as elements that you can see in your app, but they can not be purchased because they do not exist.
There are many filters. Customers today are very demanding, so it would be helpful to add additional filters to your standard size, such as size, color, and so on.
Comfortable Payments . Add multiple payment options. Not all of them use only Visa or MasterCard. Various options provide the user with the right. It would be great if you added the full cost function to the shopping cart so the user can see if they have enough money or whether they need to exclude one or more items.
The above information will guide you if you want to enrich your retail business. The modern era only requires modern technologies and approaches. Do not waste your time and give your customers a shopping convenience!