Many studies have shown that a large proportion of modern users like mobile commerce applications for e-commerce sites. Here, the ecommerce website should provide an optimal user experience for competition and mobile commerce. You have to take into account a number of factors to keep your webshop attentive and tempt you to buy products / services. In addition to focusing on site appearance, feelings, features, and features, you need to look at how to optimize user experience. In order to optimize the user experience provided by the web site, its accessibility, usability, security, credibility and visibility of the search engine should be enhanced.
10 points to consider when launching the first ecommerce site
When designing and developing the first ecommerce site, great emphasis is put on users and their decisions. Keep in mind that a webshop does not allow customers to physically contact, feel or smell their products. Here you have to keep your users doing their shopping experiences quickly and easily. You can always keep visitors by offering discounted products, providing free shipping, and simply keeping your purchase and payment process.
You must also focus on the design and user interface of an e-commerce web site to effectively display and activate visitors. Unlike an existing brand, you need to look at ways to reach visitors' trust and confidence. Here you need to enter a number of elements in the design of the website – recognizable logo, shopping bids, product options, product reviews and recommendations, as well as call for action. At the same time, you need to make sure that the appearance and feeling of an ecommerce site is intuitive enough to make the purchase process easy and easy.
3) Mobile Optimization
As mentioned above, a large percentage of modern users like the benefits of ecommerce applications for ecommerce sites. Likewise, most people can now access e-commerce sites on smartphones, tablets, or phablets. Here, you need to make sure that the ecommerce site provides an optimum user experience on both computers and mobile devices. You can always choose reputable web design to make the online shop look good on all devices with a single code base. Mobile optimization will further increase your site visibility on the major search engine results pages (SERPs).
4) Social Features
You need to paste many social elements into the ecommerce web site to impress users. Users should be able to share products purchased from the web store with their friends through popular social networks. In addition, community elements help users promote and promote the new ecommerce website. Social elements can also be used as an effective tool to collect customer information and track their behavior.
5) Search Box
An ecommerce site can not display all of your products on a single page. But you can always start visiting visitors by showing visitors. In addition, it should allow customers to check their products on the basis of certain criteria or categories. The website should allow visitors to find and find the products concerned without delay or trouble. Here, you need to make sure that your ecommerce site has a strong search box. The search box allows users to search for a particular product and buy them directly without having to browse a product family.
6) Shopping Cart
Your shopping cart will have a direct impact on your ecommerce portal user experience. You can choose from a set of open source and commercial shopping carts written in different programming languages. But you have to choose a shopping cart software that allows users to quickly and conveniently check their past and current purchases. Additionally, the shopping cart should allow users to add or remove any items without problems. At the same time, you need to increase your shopping cart availability and visibility by using the commonly used simple basket icon.
7) Payment Options
Choosing an online payment option varies from customer to customer. Some customers pay by bank card or Internet banking, while others prefer popular online payment options such as PayPal and digital wallets. Here, you need to make sure that every customer can pay for any purchased payment with any payment option. At the same time, you need to keep customers' online payments and financial transactions using the reliable payment gateway and the latest encryption techniques.
8) Trust Marks
Keep in mind that most people are skeptical of new ecommerce sites. Here, you need to consider enhancing the credibility of e-commerce sites and customer trust. In addition to robust security features in your webshop, you must also show accredited certificates and trust marks from recognized brands. Trust signs and accreditation certificates increase the credibility of the newly launched web store. Confidential trademarks continue to provide customers with the privacy of their personal data, and online transactions remain 100% safe.
9) Optional Response to Pre-Selling and Selling Issues
When purchasing products on a new ecommerce site, users often ask a variety of questions before and after the purchase. Here you need to answer customer pre-sales and post-sales questions, immediately increase your sales and revenue. Like other websites, you can answer customer pre-sales and after-sales inquiries by online chat or phone call. But the client must be able to see the available options to clarify his doubts and answer the questions. Make sure your phone number or online chat option is well visible to every customer. You must also install a qualified customer service administrator to respond to pre-sales inquiries to site visitors and to convert them to clients.
10) Search Engine Visibility
Adhere to popular search engines, such as Google and Bing, to easily redirect your regular search engine traffic to your ecommerce site. For example, Google ranks web pages based on indicators such as mobile friendship and load time. It also encourages entrepreneurs to set up web-based stores with the right web design. When designing an e-commerce site, you must take into account the guidelines and recommendations of the major online search engines. Search engine optimization helps you get regular visitors without expensive digital marketing campaigns in the future.
In the ecommerce web site development phase, all important aspects – user interface, functionality, performance, usability, security, and user experience – need to be measured in a shorter time become. You can even consider investing in analytics tools to understand the visitor behavior and preferences of site visitors based on real-time information collected from different sources. However, it is important to constantly update your ecommerce site to meet new technologies, industry trends, and customer preferences.