Every year, new marketing trends appear to be "not to be missed" opportunities that scream for attention. If we look at all the changes, we'll definitely get stupid from the jets. Nevertheless, there are some changes that we must be fooled not to acknowledge.
When we start the last chapter of 2017, many companies still work by creating a good marketing strategy for content. If you're here, here are some clues: Native ads are continuing to be a success for success, and mobile phones are still a trick every month.
It is said that Smart Insights explain that marketing content is the most important method for increasing incremental sales by 2017. In an industry that is all about experience, some key developments appear.
Here are 10 content marketing trends that everyone is talking about.
1. Brands will continue to invest in original materials
Recently, it became public awareness that technology giant Apple plans to invest about 1 billion US dollars in original materials. Despite the gossip saying that Apple is doing this feature to take on Netflix, we believe it's more than Apple in mind than video streaming. As competition in this space is warming, brands need to be appropriate. Valuable initial programming can help businesses grow audiences and keep existing customers happy.
Google also buys original content from media and brands to fill out gaps in content, but Facebook is investing a lot of resources on original videos. Do not be online, online shopping giant Amazon will be sometimes the biggest investor of all. Although the consequences are evident, something is certain: content marketing is taking the spotlight.
2. Transparency will rule the king (or queen)
Consumers will become increasingly insane. We want – and often expect – business to be transparent, authentic and dedicated to giving back. After all, it is said and done, but many consumers report frustration with branded advertising, environmental demands, charity contributions and corporate support for various causes. Although such features have been effective for some brands, this type of presentation is increasingly considered desperate or dishonest.
Moving forward, brands need to focus on transparency and disclosure to close this gap as much as possible. Enter: Influencer Marketing.
However, working with effects can work. The Federal Trade Commission continues to take measures to protect consumers from businesses that are not transparent enough, including working with the affected. Take what happened to Machinima. In 2015, FTC Machinima, YouTube's network, alerted that YouTube ratings have not been paid.
And this is far from one case. A quick Google search demonstrates that lack of transparency and transparency has caused many branding problems. In order to build (and maintain) the trust of the target audience, the next marketing and branding strategy must ensure that each piece of content is transparent.
3. Content Market Plans Will Continue To Increase
Worldwide, companies are spending a lot of money on marketing content. What serves as good news for market participants also shows challenges for companies with limited employees. This reduces the likelihood of companies turning to independent writers and others who can produce content for prices.
4. Primary Market Commitments continue to overlap
Often it is difficult to determine exactly who is responsible for content within an organization. The roles and duties change within the departments of the market and even in other areas of the company. PR and telecommunications can have special content authors, social media managers and other writers not integrated with the public sector, so no one is really responsible. Such disarray can lead to a highly unapproved content policy.
5. The Internet will take content off the screen
Customers are no longer restricted to the screen in such a way that they see content. Although different ingredients have been in existence for a long time, IoT has done it so that content is intertwined in our lives in a new way. Consider how we interact with technology like Apple Siri. When users speak, Siri answers with an answer and answers where and when they need it. Alexa, Amazon's voice service, is also becoming the digital door of content.
Many organizations already use Alexa to share content with their audience beyond laptop, tablet, or mobile screen. For example, the American Heart Association uses Alexa to provide information on the performance of the CPR, including step-by-step information on how to perform the process in an emergency. This material is further decorated with information on cautionary signs of stroke and heart attack.
With IoT, most content has become digital. Marketing in the procurement market, sensors, device pairing and other features offer opportunities for a market to invest in endless interrelationships. This type of targeted content can help you reach the target audience in the right place and on time.
6. An advanced video is so … Yesterday
It's not exactly time to write a death penalty for a pre-recorded video, but it's shaded by a live video. According to Buffer, 80 percent of marketing responds to the 2016 survey wanting to create more video content, with 42 percent to specify live video as their wish.
Although live video clips actually exploded in 2017, we forecast it will be even more general in 2018. According to Facebook, users spend three times more time watching live videos than pre-recorded videos. More, they express themselves 10 times as often on live videos. Livestream survey confirmed this by 80 percent of respondents, suggesting that live videos are requested while reading blogs. This introduces modern marketing professionals with a unique opportunity to jump on live video bandwagon before contestants do.
7. Blurred lines
If you look at how the content has changed in the last decade, you will notice that it has evolved from the original "container" owned by the media. As social media grows, as well as how we interact and interact with the audience, the lines between assets begin, catch and pay to blur so that they are virtually unlisted from each other. Materials can not be specified on these silos.
With all the purchaser in mind, the content changes in the form of all three methods. This emphasizes the importance of each form working seamlessly to support the company's growth strategy. That means you must change your internal and external links to address the development of content, distribution, and promotions.
8. Strategic Documentation
Ask a marketing expert about the effectiveness of marketing materials and the chances are that he can determine what makes the ship active. That's because companies are becoming laser-focused on developing thoughtful marketing strategies.
In 2015, only 32 percent of market participants had documented marketing instructions for content. Next year, this increased to 37 percent. This year, however, the number has been ballooned to over 40 percent. Our forecast for 2018, then, is developing an efficient and effective policy will be a business expectation.
To continue to be competitive in the coming year, what strategies will you take? You may want to consider targeted content, expanded content, more effective content creation, or other factors that will help you boost growth.
9. Interactive Visual Content
We all know that live video is exciting and responsive, but there are other visual content that allows you to create a completely different experience for the audience.
VR offers new opportunities for online marketing, as well as customer engagement. Shopify, for example, has thought and developed a VR app that enables web purchases to customize home-made clothing.
International Data Corporation says that based on sales and prophecy, revenue growth will grow from over 5 billion in 2016 to over 160 billion US dollars by 2020. Digi Capital's income tax is equally optimistic and reports estimated growth to $ 10 billion in 2021.
While the prospect of virtual reality may seem challenging, it will probably be worthwhile for those who are willing to let it go. Forbes Global shows that up to 30 percent of consumer-facing brands will experiment with virtual reality marketing by the end of this year.
Keep in mind that it is not intended solely to promote and market consumers. Consider what Golden State Warriors did when they wanted to recruit Kevin Durant in the team. By using marketing material in VR, they immersed him in "Warrior's Experience," so he put a court at the Oracle Arena and in talks with Steve Kerr's coach in the locker room.
10. Distribution, Distribution, Distribution
While most marketers recognize how the instrument is now, it is still uncertain about what content is distributed. And while there are countless other blogs, newsletters and email campaigns out there, make sure you've heard your message over the rest by reaching maximum content distribution.
If you want to pay attention to 2,789 billion active social media users, you need to adopt a strategic distribution plan. Clever brands are investing in not only acquiring content but also distributing it directly through many channel processes like 2018 unrolls.
Think about the box for profitable prizes.
Source by Sylvia LeRahl